Free Market Realty Consulting


Understanding The Decision Before You…





You can either choose to sell your property quickly, at full market value, or choose to discount your property until you eventually reach an amount the market is willing to pay, relative to your competition. Either way, you have a choice.



You want to sell your property for as much as you possibly can, in the shortest period of time, and with the least amount of headaches and financial cost.




  • You’re not alone — ALL of your competitors have the exact same goal!
  • You may not have the cash or the inclination to complete all the necessary repairs/upgrades in order to obtain the highest possible sale price.
  • You may not have enough equity in your property to interest, let alone hire, a real estate agent, which means that hiring an agent may not be a realistic option, unless you have the cash (or can otherwise afford) to pay real estate broker commissions and other closing costs out-of-pocket.
  • You’re probably not interested in paying broker commissions, so you’re forced to go it alone (in the beginning, at least) and handle all of the tasks which are normally carried out by a quality agent, including: execution of all required paperwork and disclosures, marketing, property showings, buyer screening, negotiations, facilitation of inspections and appraisal, and general transaction coordination.
  • In all likelihood, you lack the time, resources, and marketing expertise necessary to walk away with top dollar for your property.



Choice #1: Sell Your Property Yourself (For Sale By Owner)
  • Save money on real estate broker commissions.
  • Attempt to navigate the real estate sales process alone (which is possible, of course, but challenging).
  • Receive a sub-optimal sale price (according to studies conducted by the National Association of Realtors on For Sale By Owner transactions).
  • Wait for the sale to close.
Choice #2: List Your Property With An Agent
  • Pay real estate broker commissions.
  • Receive professional assistance with the sale of your property, from a qualified professional (CAUTION: Not all real estate agents are created equal).
  • Receive the “highest” potential sale price (again, according to research conducted by the National Association of Realtors), but keeping in mind that we are only talking about a fraction of the whole buyer pool.
  • Wait for the sale to close.
Choice #3: Keep Your Property As A Rental (And Become An Investor)
  • Pay no real estate broker commissions, assuming you lease-up the property yourself.
  • Transform your primary residence into an investment property (CAUTION: You are now an Investor, which is altogether different than being a homeowner, and requires that you now think and act like an Investor.) Unfortunately, many homeowners make the mistake of overlooking the fact that real estate investing requires an entirely new set of skills to master and challenges to overcome.
  • Being a landlord is NOT as EASY as homeowners think. Becoming a landlord is both an investment and a job, which requires time, effort, and attention.
  • Being a landlord is NOT as PROFITABLE as homeowners think. It can be very challenging to make a single family home or condo (even worse) cash flow here in California — meaning that you actually have some cash leftover, after you account for all operating expenses, as well as any debt service on the property.
  • Owning rental property subjects the landlord/investor to tenants, which presents a whole new world of liability exposure, headaches, and other issues.
  • Aspiring landlords/investors always make the fatal mistake of assuming ONLY best-case-scenarios. For example, the property is ALWAYS going to be occupied. Or the tenants are ALWAYS going to pay their rent on-time and take good care of the property. Those are very BIG assumptions to make.
  • Once you make the decision to transform your home into an investment property you are creating a major tax pigeonhole, with respect to Capital Gain taxes, in the event you choose to sell your property in the future. So be sure to consult with a competent CPA regarding the potential tax implications BEFORE making the decision to rent your property.
Choice #4: Employ One Of The Most Effective (Yet, Least Utilized) Real Estate Sales Method In Today’s Market
  • Sell your home at or above fair market value
  • Reduce or eliminate real estate broker commissions
  • Sell your home faster
  • Minimize closing costs
  • Expose your property to a larger buyer pool
  • Choose to become a savvy investor (not a landlord), secured with collateral, and earn a substantially higher return on your money than any bank is paying.

If you wish to inquire further then please take a few minutes to complete the below questionnaire and I will contact you, shortly, to discuss your situation.


First Name*

Last Name*

Email Address*


When Are The Best Days/Times To Reach You?*

Property Address*

Asking Price?*

Why Have You Chosen To Sell Your Home?*

How Soon Do You Need To Move?

Are You Planning To Stay Local or Relocate Entirely?

Are You Relying On The Sale Of Your Property To Purchase Your Next Home?

Are Your Mortgage Payments Current?

Are Your Property Tax Payments Current?

Have You Ever Listed Your House With A Real Estate Broker?

Do You Have Any Special Objectives You Need To Achieve?

Any Additional Information About Your Property Or Your Circumstances You Wish To Share:

Thank You!